Role: Lead product designer (ustwo)
Outcome: Developing a product from lean experiments
ustwo Sydney were approached by Commbank and we were tasked to validate if an offers app was a strong business case. To begin with we ran a series of lean experiments to validate the concept. Working with our developer Barnaby Mallet we created a full eco system product (back end, front end, marketing site) for an alpha test. This included 200 Commbank staff members and multiple merchants who engaged with this test. My role on the project was lead product designer which involved everything from user testing to animations.
The experiments were a success so we moved the product into production.